(For Event Communications)
* WINNER OF A THEMED ENTERTAINMENT ASSOCIATION AWARD FOR OUTSTANDING ACHIEVEMENT FOR AN IMMERSIVE TOURING MUSEUM EXHIBIT 2017 *
A joint venture headed by the Van Gogh Museum and Artcomm in Amsterdam, Dan created a flexible travelling exhibition which takes visitors on an immersive journey through the life of the post-impressionist painter Vincent Van Gogh. Based on his prolific letters, the experience renders Vincent’s works in three dimensions and uses theatrical techniques, shadow play, multiple projections and a recreation of his Provençale bedroom to bring his world to life.
Dan took the design and audio-visual concepts from initial ideas to detail design, ensuring the exhibition could work just as well in small and large venues. The attraction began its journey in Beijing, China in summer 2016, before travelling to other cities in China and the wider far-eastern area in the following years.
See the trailer: https://www.youtube.com/watch?v=TJMCwmjQgG0
Above is a sketch showing the idea for the Yellow House, where Vincent’s bedroom is recreated and where visitors witness Vincent arguing with Paul Gaugin in an atmospheric shadow play presentation. The image below shows the testing of the projected shadow play media, which was made by Elbow Productions.
The image above shows the creative team discussing the exhibition concept.
(L-R) Steve Simons – Event’s Executive Creative Director, Jan Lower – Elbow Productions Creative Director, Dan Savage – Lead Designer and Abby Coombs – Project Lead
The images above and below show how Vincent’s original paintings were photographed in high definition and printed onto fabric which could be backlit with LED lights on both sides. These walls form the backbone of the entire experience.